Having a beautifully designed and functioning website is all well and good, but if no-one is visiting it then no-one is seeing or using it. So it is not an exaggeration to say that Search Engine Optimisation is as essential, if not more so, than having the website itself.
What is Search Engine Optimisation?
Search Engine Optimisation, or SEO, is the process whereby your website is engineered to direct traffic to it using search engines, such as Google, Yahoo, Bing, by appearing at the top of the rankings. Over 90% of people use search engines to direct them to the websites they browse. So quite simply, the closer your website is to the top of the rankings, the more traffic you will get. Here at CTCentral, we provide a 6 stage service to get you the results you desire:
We review your business, competitors, business strategy and marketplace to find the search terms that will provide you with the best results.
We analyse the content and code of your website, making note of your major strengths and weaknesses.
Your website is adjusted according to the latest search engine guidelines and optimisation techniques. We can carry out these changes or liaise with your own in-house development team.
Not all optimisation takes place on your website. We also improve your site’s rankings by submitting your site to leading business directories.
The initial optimisation is just the start. We regularly monitor your site’s progress, making adjustments as necessary to ensure that we deliver the success you demand.
Search engine optimisation will take your website to the top of the search engines and keep it there, providing you with increased visibility, more traffic and additional leads and sales.